This site collects basic anonymous analytics (page views, general location) via Google Analytics. We do not collect your name, email, health information, or any personal data. We do not sell data. We are not a healthcare provider.
1. Who We Are
The Fourth Trimester (thefourththrimester.com) is a free, independent educational resource about perinatal mental health created by Zach Kalatsky. We are based in New Jersey and serve families across Central NJ and beyond.
This site is not affiliated with, owned by, or operated by any healthcare provider, including Emerald Wellness or South Jersey Recovery Program. These organizations are listed as resources only.
For questions about this policy, contact us at: info@thefourththrimester.com
2. Information We Collect
We collect minimal, anonymous data to understand how visitors use this site so we can improve it. Specifically:
- Google Analytics data: pages visited, time on site, approximate geographic region (city/state level — not your address), device type, browser, and how you found the site (e.g., Google search, direct link).
- No personally identifiable information (PII) is collected. We do not collect your name, email address, phone number, or any health or medical information.
- No forms on this site collect or store any data.
3. Cookies
Google Analytics uses cookies — small text files stored in your browser — to track anonymous usage patterns. These cookies do not identify you personally.
You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.
By continuing to use this site, you consent to the use of analytics cookies as described above.
4. How We Use Information
The anonymous analytics data we collect is used solely to:
- Understand which pages and resources are most helpful to visitors
- Improve the site's content and structure over time
- Measure the reach of our educational mission
We do not use this data for advertising, remarketing, or any commercial purpose.
5. Information We Do NOT Collect
To be explicit, The Fourth Trimester does not collect, store, or process:
- Your name, email address, phone number, or mailing address
- Any health, medical, or mental health information
- Payment or financial information
- Login credentials of any kind
- Social Security numbers or government identifiers
6. Third-Party Links
This site contains links to third-party websites including Emerald Wellness, South Jersey Recovery Program, Postpartum Support International, NAMI, and others. Once you click a link and leave this site, their own privacy policies apply. We are not responsible for the privacy practices of any linked site.
Phone numbers listed on this site connect you directly to external organizations. We do not record, monitor, or have any access to those calls.
7. Google Analytics & Third-Party Services
We use Google Analytics 4 (GA4) to collect anonymous usage data. Google's data collection is governed by Google's Privacy Policy. We have enabled IP anonymization so that your full IP address is never stored by Google.
8. Children's Privacy
This site is not directed at children under the age of 13 and we do not knowingly collect any information from children. If you believe a child has submitted information through this site, please contact us immediately at info@thefourththrimester.com.
9. Medical Disclaimer
The content on The Fourth Trimester is for educational purposes only and does not constitute medical advice, diagnosis, or treatment. Always seek the advice of a qualified healthcare provider with questions about a medical condition. Do not disregard professional medical advice or delay seeking care because of something you read on this site.
If you are experiencing a mental health emergency, call 988 or 911.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.
11. Contact
Questions about this Privacy Policy or how we handle data? Contact:
- Zach Kalatsky, Founder — The Fourth Trimester
- Email: info@thefourththrimester.com
- Website: thefourththrimester.com